HERE Improvement Program
Your Privacy in HERE improvement program
By joining the Program you provide HERE with important information relating to the use of our products so that we can improve them. We may also use the information to personalize content to you.
What information do we collect?
Certain applications and services of HERE make use of the Program.
The Program collects the following information about your device, and use of the applications and services on the device.
Device, application and service usage
This includes for example device model, operator, country, session and random, but persistent, identifiers in association with a particular event, for example start and stop events, menu accessed, feature selected or default value changed. System or device status related information may also be collected, for example battery level and if an accessory, for example a headset, is plugged in. We may also collect information related to your usage patterns including information about your use and interaction with the Service, including the duration of your use of the Service, information regarding your clicks, and error diagnostics.
This includes information about error situations, for example which actions led to the error.
However, no content, such as emails, SMS’s, documents, notes, search content, content of media files, exact location data (latitude and longitude) or any metadata which may be considered personal data or other such content is collected by the Program. Note that the Program may collect country and city, but not more accurate location without your explicit consent.
If you further participate to search improvement, the Program data will be complemented with search keywords in association with exact location information (latitude and longitude) on where you conduct the search. This information is used to further improve the search feature and is not used to identify you personally.
Search improvement may also collect information about any searches you conduct while using the service in offline mode.
How we use the information we have collected?
Improvement of products and services
The collected information helps us focus our improvement efforts to things that are most relevant to our consumers and to avoid error situations in the future. For these purposes, we may combine information collected by the Program with other data we may have, for example your HERE Account.
The collected information helps us give you a more personalized experience. To highlight features and services you may find interesting, and if you subscribe to marketing communication, to tailor the marketing messages to you, we may combine information collected by the Program with other data we may have, for example your HERE Account.
How do we collect the information?
The Program uses software that is integrated to the applications and services in the device to collect and send information to HERE. Information sent consists of only a few kilobytes per instance.
What are our information sharing practices?
We do not share the information collected by the Program with independent third parties, unless otherwise explained in our privacy policies. However, information collected of a particular third party feature may be shared with the provider of that application or feature in aggregated non-identifiable form.
What safeguards are in place?
The information stored inside the device by the Program is protected against unauthorized access and use. The Program uses secured protocols to send the information from the device to our servers. When the information is send, it is deleted at the same time from the device storage. If you opt-out from the Program, the Program no longer collects information. However, any unsent information that was collected before you opted out will be sent together with your opt-out instruction.
What is our legal basis for processing your Personal Data?
We process your personal data in context of the Service for the following legal bases:
Participation to the Program is voluntary and based on your consent. You may revoke your consent by changing your settings at any time in Settings or About. Doing so will bar us from further processing of your personal data based on your consent, but will not impact the lawfulness of processing based on your consent before it was withdrawn.
How long do we retain Personal Data?
We endeavor to only collect personal data that are necessary for the purposes for which they are collected, and to retain such data for no longer than is necessary for such purposes. The records of your activity within the application, are typically maintained only for a short period before being anonymized. You may contact the HERE Privacy Office at privacy@HERE.com to obtain additional information about retention of your personal data.
Your participation in the Program is voluntary. You may choose to turn the Program on and off at any time from the settings of the device, application or service. You may find this option under the application’s menu. The option is called “Improvement program”.
If you want to exercise your privacy rights relating to the Program, you may contact either HERE and your request will be acted upon according to law and the privacy policies applicable to Program.
What are your rights?
Who is the controller of your Personal Data?
HERE Global B.V. of Kennedyplein 222 -226, 5611 ZT Eindhoven, Netherlands is the controller of your personal data.
You may contact HERE or our Data Protection Officer through the following contact details:
HERE Global B.V
5611 ZT Eindhoven