HERE improvement program

Effective date 04.12.2015

Your Privacy in HERE improvement program

HERE’s Privacy Policy explains how your personal data is processed in context of the products and services. In addition the following applies to your participation in HERE improvement program in HERE products and services (collectively referred to as the “Program”). “We”, “us”, and “our” refers to HERE.

By joining the Program you provide HERE with important information relating to the use of our products so that we can improve them. We may also use the information to personalize content to you.

What information do we collect?

Certain applications and services of HERE make use of the Program.

The Program collects the following information about your device, and use of the applications and services on the device.

Device, application and service usage

This includes for example device model, operator, country, session and random, but persistent, identifiers in association with a particular event, for example start and stop events, menu accessed, feature selected or default value changed. System or device status related information may also be collected, for example battery level and if an accessory, for example a headset, is plugged in.

Error diagnostics

This includes information about error situations, for example which actions led to the error.

However, no content, such as emails, SMS’s, documents, notes, search content, content of media files, exact location data (latitude and longitude) or any metadata which may be considered personal data or other such content is collected by the Program. Note that the Program may collect country and city, but not more accurate location without your explicit consent.

Search improvement

If you further participate to search improvement, the Program data will be complemented with search keywords in association with exact location information (latitude and longitude) on where you conduct the search. This information is used to further improve the search feature and is not used to identify you personally.

Search improvement may also collect information about any searches you conduct while using the service in offline mode.

How we use the information we have collected?

Improvement of products and services

The collected information helps us focus our improvement efforts to things that are most relevant to our consumers and to avoid error situations in the future. For these purposes, we may combine information collected by the Program with other data we may have, for example your HERE Account.


The collected information helps us give you a more personalized experience. To highlight features and services you may find interesting, and if you subscribe to marketing communication, to tailor the marketing messages to you, we may combine information collected by the Program with other data we may have, for example your HERE Account.


How do we collect the information?

The Program uses software that is integrated to the applications and services in the device to collect and send information to HERE. Information sent consists of only a few kilobytes per instance.

What are our information sharing practices?

We do not share the information collected by the Program with independent third parties, unless otherwise explained in our privacy policies. However, information collected of a particular third party feature may be shared with the provider of that application or feature in aggregated non-identifiable form.

What safeguards are in place?

The information stored inside the device by the Program is protected against unauthorized access and use. The Program uses secured protocols to send the information from the device to our servers. When the information is send, it is deleted at the same time from the device storage. If you opt-out from the Program, the Program no longer collects information. However, any unsent information that was collected before you opted out will be sent together with your opt-out instruction.

Your choices

Your participation in the Program is voluntary. You may choose to turn the Program on and off at any time from the settings of the device, application or service. You may find this option under the application’s menu. The option is called “Improvement program”.

If you want to exercise your privacy rights relating to the Program, you may contact either HERE and your request will be acted upon according to law and the privacy policies applicable to Program.

Other information

You may contact HERE through the following contact details:

HERE Global B.V 
c/o Privacy
De Run 1115
5503 LB Veldhoven