HERE application and HERE Maps

Effective date 25.4.2016

Your privacy in HERE application and HERE Maps

HERE’s privacy policy explains how we process your personal data when you use our products and services. In addition, the following information applies to your use of HERE application or HERE Maps (the “Service”).The purpose of this document is to give background information on data processing for different features available in the Service. The features of the Service enable you to find places and addresses on a map, interact with them and access relevant content, as well as locate yourself on a map. With navigation you are able to find the optimal route to your destination, even inside buildings. You can relive and share your location experiences with your friends on different Social Networking Services (“SNS”).

We encourage you to familiarise yourself with the privacy policies of third party services, when you interact with them. HERE is not in control or responsible for the contents and features of those services.

Please understand that the features of the Service may depend on how you access the Service. Different device models and software versions of the Service may offer different features.

What information do we collect?

We collect the following categories of information:

Registration and contact details

Some features may require the use of HERE account, for example when you want to synchronise your collections. You may continue to use the other features of the Service without signing in.

When you are logged in with your HERE account, we will try to automatically synchronize your recent searches and your collections in association with your HERE account.

Location data and place information

Our Service makes use of information about your actual location (“Location Data”) and information about places (“Place Information”). Location Data reveals where you currently are or where you have been. Location Data is based on available positioning methods, such as Assisted GPS. In many device models the user interface of the Service identifies the use of positioning with an icon. Place Information is general information pertaining to particular geographical location (e.g. city or a location of a restaurant) that you may have provided to us, for example your collections.

Unless otherwise stated, we use random identifiers in connection with your Location Data that do not identify you personally.

When you start to use the Service application, the application activates your selected positioning methods to retrieve your current location.

The Service may send your Location Data to HERE when you use location enabled features of the Service online, such as ask information about nearby services or offerings, use search features, as well as when the Service asks for new maps for new areas you have navigated into. As further defined below, Location Data may be collected when you use the traffic feature for service improvement purposes without identifying you personally. Place Information may be sent to HERE for example when you synchronise your collections.

Information about Service usage

You may participate to improving our services. See Your privacy in HERE Improvement Program for more details.

When you use the traffic features of the Service, Location Data, speed, direction and timestamp is sent from your device to HERE to detect traffic jams, traffic patterns, changed road conditions and other such conditions so that we can provide you with better service. This information is analysed to distinguish independent routes and traffic patterns and contains an identifier, which is persistent for the duration of the route. This information is sent to us when you use the Service online after which it is deleted from your device. We do not use this data to identify you personally or combine this information with your HERE account.


Technical information and your transactions

When you use the Service online, certain technical information such as the type of your mobile device, unique device or network service provider identifiers, internet protocol address, time zone, technical details of your client as well as your transactions with HERE may be automatically collected by HERE.

Our uses of your data

Non-personal use of Location Data or Place Information

We do not associate your Location Data or Place Information with your other personally identifiable information, such as HERE account, unless you have asked us to do so. For example, if you save a place to your collection, we do not combine this information with your Location Data unless you have asked us to do so. We implement appropriate technical and organisational measures to prevent associating your Location Data with other personally identifiable information without your permission.

Provision of the Services

As explained in more detail in the privacy policy, the information collected by the Service is used to provide you with the Service, to develop our products and services as well as to communicate with you.

We may also use the information to provide you with more improved search and recommendations to better assist you to find a place you may like.

Location based advertising

The Service may include provision of location based advertising or other similar content. You will not be positioned separately for this purpose. For example if you ask for weather information you may be served with advertising content tailored to that location.

The Service may also include behaviourally profiled advertisements. For the purposes of provisioning relevant advertisements to you, we may share your device specific advertising ID to advertising networks. We are not sharing any other information about you except the ID. If you wish to opt-out from behaviourally profiled advertising, you can always opt-out from your device settings. Note that you may still receive ads, but just not profiled.

Your choices

The Service offers a variety of choices to allow you to control how your Location Data and other information are collected.

You may use the Service in offline or online mode. No Location Data or other information is sent to HERE if you only use the Service in offline mode. Note, that your device may nevertheless continue to store and have already stored information which may be sent to HERE as defined earlier in this document and if you participate to HERE Improvement Program or have enabled traffic feature.

You can choose the level at which you participate in the development of HERE’s products and services. You may separately turn the HERE Improvement Program and traffic on and off.

You can only enable the traffic features if you contribute to the improvement of the traffic service. Please note that you may be able to independently turn the traffic layer on and off. This only impacts on the visualization of the traffic content.

You may also clear your recent searches and destinations from the local storage of the Service. Clearing local storage will also clear already synchronized recent searches in the next synchronization instance.

Information sharing

Your Location Data will not be shared with other service providers or advertisers without your permission.

The Service may allow you to share your Location Data or Place Information with a social network or directly with your friends. The Service also includes content from and links to third party sites and services. When you interact with these sites and services, you may provide your current location to them. We recommend you to check your settings and the privacy policies of such social networks or other third parties to understand how they process your information.

We may share your device specific advertising ID to advertising networks for provisioning of relevant advertisements. We are not sharing any other information about you except the ID. If you wish to opt-out from behaviourally profiled advertising, you can always opt-out from your device settings. Note that you may still receive ads, but just not profiled.

When you initiate Glympse sharing, Glympse sharing will continue on the background for the specified time, unless you stop it manually. You will see a small ‘G’ icon on the notification bar of your device to indicate the real-time sharing. Use appropriate consideration when sharing your location with others. Glympse is the provider of this feature.

As explained in more detail in our privacy policy, we may share your personal data:

  • with your consent;
  • with HERE companies and authorised third parties, who process personal data on our behalf;
  • where there is a legal requirement to do so. 

Other information

We advise you to use appropriate consideration when you name your collections. For example, if you do not want all the users of the Service to know the location of your home, do not name the location of your home “home” and share it with all users.

Please let us know if you encounter any content that you find inappropriate in nature either as part of place details or in street level imagery. For more information about our privacy practices, check our privacy policy. For information concerning the service, check our support pages.

You may contact us through our customer care or through following contact details:

HERE Global B.V 
c/o Privacy
De Run 1115
5503 LB Veldhoven